I am a big fan of great marketing efforts, and I wanted to share one that I find to be exemplary. The Bahamas Ministry of Tourism has one of the most comprehensive and well-targeted integrated marketing efforts I’ve seen, encompassing direct marketing and traditional advertising to create a strong integrated marketing communications program.
To make it even easier for people to remember how to find information online, they use the generic domain name Bahamas.com – it doesn’t really get any better than that. The Bahamas Islands are a brand, and the Ministry of Tourism leverages their brand online nearly flawlessly.
Read the original article here:
They Get it In The Bahamas.com
Please take the time to also read the comments posted under the original article
here's one I cut & Pasted
"Jay Lohmann
June 22nd, 2009 at 3:30 pm
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Bahamas has been way ahead of the curve since the mid-90s. Our advertising agency worked with the Bahamas Ministry of Tourism years ago and they proved themselves to be a very smart bunch. Glad to that they (and their current ad agency) are getting the recognition they deserve for their current efforts.
Their first site:
http://www.tagteamcreative.com/portfolio/hotel-travel.html
J. A. Lohmann
214.679.9673
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Owner
http://www.InvestInURLs.com
Colorado
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Twitter.com/FreelanceNation"
